Many Paths to Action
90% of consumers use three devices a day to complete a task.
The average US adult accesses the internet every day on 4 different devices, using each for a different purpose.
CDA takes an un-siloed approach to cross-channel media, boosting the impact of ad spend by selecting the most efficient and impactful channel mix for your unique audience profile.
CDA’s team has expertise running end-to-end advertising campaigns across all major media channels.
What’s more, we have developed a cross-channel measurement methodology in partnership with the Association of American Advertising Agencies (4as) to accurately measure the combined reach of your online and offline channels.
Why CDA?
- Media Expertise in 34 geographic markets, 7 countries, 6 states, and 4 languages
- Total Audience View measures combined exposure across offline and online channels
- Flexible Pricing single blended CPM or passthrough per channel
- Creative Production included: from light-weight digital ads to Super Bowl-quality TV commercials
- 1. Digital Media
- 2. Paid Search
- 3. Broadcast
- 4. Out of Home (OOH)
Digital Media
We adopt a data-centric mindset for every published campaign, with ongoing optimization of spend and targeting based the most up-to-date trends and consumption habits of your target audience.
Boost awareness, drive direct action, and establish predictable, attributable return on spend.
Services
- Market research
- Target audience profiling
- Budget allocation
- Strategic partnerships
- Negotiated value-add
- Planning
- Management
- Trafficking
- Reconciliation
- Reporting, Insights, ROI analysis
- Tracking URL syntax (UTM)
- Weekly reporting & end of campaign insights
- Facebook ads
- Youtube ads
- Google display
- Pinterest ads
- Snapchat ads
- Tiktok ads
- Instagram ads
Paid Search
We will help your brand utilize Google, Bing, and Apple Search to:
- Boost sales
- Drive new leads
- Increase web traffic
In addition, CDA will provide tactical insights and audience profiling services throughout the length of your campaign, increasing the long-term value of your ad spend with actionable recommendations for future marketing efforts.
What’s Included
- Target audience build and segmentation
- Geographic targeting
- Competitive audit and insights
- Ad copy
- Tracking pixels
- Competitor conquesting (serving ads when customers search for your competitors)
- Budget allocation
- Cost per conversion optimization
- Weekly reporting & end of campaign insights
Broadcast
While the world rushes to embrace digital advertising, broadcast media remains a powerful and cost-effective way of driving exposure and highly-engaging creative formats.
- TV (local, regional, national)
- Zoned cable & broadcast
- Radio (broadcast & digital)
- CTV/OTT (streaming content on connected televisions)
What’s Included
- Research and strategy
- Target audience profiling
- Budget allocation
- Negotiated value-add
- Planning
- Management
- Trafficking
- Reconciliation
- Total Audience View calculates your campaign reach & frequency across multiple offline and online channels
Out of Home (OOH)
We help brands make a statement with negotiated placements for high-impact creatives.
- Generate PR and social buzz with high-visibility public placements, including Time Square, New York
- Recurring message exposure to boost recall
- Increase brand engagement in an active space context
- Reach unique audiences, including commuters in transit
What’s Included
- Coverage: Local, regional, or national
- Research and strategy
- Target audience profiling
- Budget allocation
- Negotiated value-add
- Planning
- Management
- Trafficking
- Reconciliation
- Total Audience View calculates your campaign reach & frequency across multiple offline and online channels
Billboards
- Bulletins
- Digital Billboards
- Posters
- Junior Posters
- Wallscapes
- Time Square New York
Transit
- Airports
- Digital Airports
- Buses
- Rail/Subway
- Digital Transit
- Mobile Billboards
- Taxis
- Digital Taxis
- Truckside
Street Furniture
- Bus Shelters
- Bus Benches
- Newsracks
- Newsstands
- Phone Kiosks
- Urban Panels
- Digital street furniture
Place-based OOH
- Cinema
- Arenas & Stadiums
- Wall Murals
- Digital Place-based
- Interior Place-based
- Exterior Place-based
- Digital Shopping Mall
- In-Window Street Ads
- Shopping Mall Indoor Ads