commercial production

Gone are the days when a thirty second TV ad covered all your bases. CDA offers 4 unique commercial production packages, designed to align with your brand’s immediate business needs and audience profile, across all relevant media channels.

CDA offers a turnkey campaign package, producing a full set of creative deliverables optimized for:

• TV & Connected TV
• Radio & Podcasts
• Longform Digital
• Static Digital Companion Ads

Pre-Production Deliverables

• Campaign concepts x3
• Screenplays (video and radio/audio variants) w/2 revisions
• B&W storyboards w/ 1 revision
• Casting
• Contracts and clearances (cast, crew, location, music)
• Logistics & coordination of physical production*

Post-Production Deliverables

• Broadcast-ready :15 and :30 second video files
• Closed captions in up to 3 languages
• Broadcast-ready :15 and :30 second audio files
• Longform digital video file (2 minutes)
• Full set of iab-standard companion banners

*Animated productions available as well

CDA’s turnkey DR production package is tailored to deliver creatives that provide an immediate, attributable impact on conversions.

Optimized For

• Paid social media
• YouTube
• Digital retargeting

Pre-Production Deliverables

• Campaign concepts x3
• Screenplays (video and audio variants) w/ 2 revisions
• B&W storyboards w/ 1 revision
• Casting
• Contracts and clearances (cast, crew, location, music)
• Logistics & coordination of physical production*

Post-Production Deliverables

• Closed captions in up to 3 languages
• Audio deliverables – 15 to 3 languages
• Headlines, companion copy, 30 seconds
• Animated productions available as well

Generational disconnect between brands and Gen Z consumers can make it a struggle to successfully engage younger audiences.

CDA’s Gen Z Creator Program is a simple & cost-effective means of pairing brands with emerging Gen Z creative talent.

• Commercial content created for Gen Z, by Gen Z
• Approach and final deliverables are optimized for currently-trending Gen Z media channels
• Cost-efficient, scholarship-based competition

What’s Involved

Step 1: Submit a brand prompt with desired messaging and objectives, along with media assets like animated logos

Step 2: CDA’s Gen Z talent network competes by creating an original campaign concept, content, hashtags, and call to action

Step 3: You select the winner 30 days later. Winner receives a scholarship and customized trophy with your brand’s logo.

Diversity and representation are increasingly important to consumers – and not just in front of the camera.
CDA’s multi-cultural creator program supplies brands with above-the-line directors and crew reflecting often under-represented groups like women of color and LatinX creators.

Proprietary Network of 125 Creators

• Women of color
• LGBTQ+
• LatinX creators
• Black creators
• Asian creative talent

Roles Filled

• Director
• Cinematographer
• Editor
• Writer