business impact and performance solutions

CDA’s Audience Engagement Platform includes a catalog of lightweight, interactive modules that can be customized and brought to market in a matter of minutes.

Differentiators

• Variety – More than 50 modules, including games, single-use coupons, location finders, and form submissions
• Quick-to-market – Modular templates can be created in minutes
• Conversion Rate Optimization – Quickly A/B test variants in the wild
• Low Friction UX – No install required; web-based experiences work on all major devices and browsers
• POS Integrations – Secure, single use offer codes work with brick-and-mortar or digital point of sale systems
• Marketing Integrations – Works with all major CRM and Marketing Automation platforms
• Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator
• Flexible Pricing – One off campaign or subscription model available

Awareness without optimizing for long-term audience value.

CDA’s package offers both; giving brands a single-point solution for secure, large-scale prizing and sweeps campaigns that make an immediate impact while also boosting customer lifetime value.

Differentiators

• Turnkey – Complete, secure solution includes bonding, insurance, and legal for cash-value prizes
• Habitual Engagement – Multi-play option draws users back for recurring brand exposures over time
• Flexible prize engine – configurable prize engine supports instant win, one-play, multiple-play options, etc.  
• “Everybody Wins” Feature – Increase end-user satisfaction with scalable, instant digital prizes with every submission (at no additional cost to the brand)
• Interactivity – added layer of fun & interactivity increases engagement and opt-in rates
• Campaign Microsite – With vanity URL
• Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator

CDA’s proprietary digital incentives platform gives brands a single, closed-loop solution that includes all three points in the ecosystem:

• Offer distribution for end users
• Offer redemption at point of sale (retailers)
• Security, analytics, & fulfillment for the brand

Differentiators

• No POS integration required: secure closed-loop system functions on any device
• Scalable: can be easily launched across thousands of independent retail locations like liquor stores, gas stations, vet clinics, etc.
• Secure: Limit exposure with single-use offer codes and capped redemptions per user, and immediately flag suspicious or fraudulent behavior.
• Built-In CRM: Email and/or SMS(text) marketing opt-in
• Insights: Track product conversions and revenue down to individual end-users and retail locations (or even individual retail employees)
• Onboarding & Support: Simple & visual training materials to convert & onboard new retailers, as well as FAQs, AI-chat, and a call center

CDA’s team delivers conversion rate optimization (CRO) for your eCommerce store, combining a strategic audit with creative and technical optimization to boost revenue.

Includes

• Competitive audit and recommendations
• Conversion rate optimization (CRO)
• Mobile and desktop UX optimization
• Site speed optimization
• On-page/Technical SEO
• Landing page tests
• Event tagging
• Checkout flow optimization

Differentiators

• Strategic recommendations: CDA begins the engagement by analyzing competitor offerings and UX to identify areas of optimal advantage
• Vendor agnostic: CDA supports top platforms like Shopify, Magento, WooCommerce, and SquareSpace.
• Multiple payment provider integrations: including Apple Wallet, PayPal, Google Pay, Credit Card, etc.
• 3 month minimum: No annual commitment required