destination marketing on a budget
With nearby San Francisco struggling with its own tourism woes in the years after COVID-19, the iconic city of Sausalito, CA needed a rapid recovery solution to address the reduction in visitor revenue coming from a major feeder market.
The city had to accomplish this in a way that was extremely cost-effective, with limited available funds.
CDA was brought in to develop and execute a marketing strategy that injected immediate, much-needed revenue into the city’s general fund.
We targeted regional visitors from outside the San Francisco market, launching new events and attractions that created a sense of urgency to visit – especially for midweek overnight stays.
services
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After performing a Gap Analysis and Opportunity Assessment, CDA implemented a program to reach, inspire, and engage the city’s target personas, focused on impulse-based wellness activities, regional PR & media, personalized itineraries, and launching new attractions and events.
- Gap Analysis and Opportunity Assessment
- Launched numerous new events: first-annual “Holiday By the Bay” event series, first-annual Boat Show, first-annual Pride Week event series
- Launched Sausalito Center for the Arts
- Always-on PR and Social Media
- Paid advertising and influencer relations
- Branding, graphic design and bite-sized social content production
results
vs. pre-pandemic levels
