case study
chiquita
"minions love bananas"
the issue

Facing stiff competition form Dole, produce giant Chiquita needed a way to differentiate its product for end-users and retail partners alike, which begged the question: “How do you differentiate a banana?”

the work

CDA leveraged a natural tie-in with Universal Studios’ “Minions” movie to deliver a multi-platform, multi-touchpoint digital sandbox, which drove engagement and affinity from the brand’s target audience of Millennial Moms with a suite of games, activities, and interactive recipe content.

What we did

  • audience-first targeting

    • Millennial Moms (US and International)
    • Localized to 12+ languages

  • our roles

    • Family-friendly Digital Experience
    • Mobile Apps & Tools
    • Website Design & Development
    • Sweepstakes & Contests
    • Content Creation
    • Personalization

the results

  • 9MLN
    User Engagements
  • 80%
    of audience was
    verified to be targeted
    demographic
  • 240k
    hours of consumer
    attention
  • 9MLN
    User Engagements
  • 80%
    of audience was
    verified to be targeted
    demographic
  • 240k
    hours of consumer
    attention
  • 9MLN
    User Engagements
  • 80%
    of audience was
    verified to be targeted
    demographic
  • 240k
    hours of consumer
    attention
8%
uptick in
quarterly sales
in 3 months
winner of x2
Mobile Marketing Association
Global Smarties Awards
10.9%
decrease in cost-per sale
driving fantastic
brand engagement
and retention
results.
Rob Adams,
Director of Marketing Chiquita
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